We are SOOO excited to share the “KFC Baby Sanders” campaign we produced for KFC Thailand in collaboration with the super cool Bananas agency and the Publicis Groupe Thailand. The deadline was INSANE but our animators had a blast! (In fact they refused to stop working on the project!) Can’t wait to see these limited edition collectible KFC Figurines out in the wild, AND TO HOLD THEM IN OUR HANDS!!!
More animated mischief coming soon…in the meantime check out how the campaign came together.
It is amazing to see how much hard work went into this campaign. From massive statues standing out in the store front, to the tiny attention to detail of each collectible. We were super happy to animate on this project and bring Baby Sanders to life.
"The campaign reached 26.8 million people and drove 1.3 million engagements in its first week" - Design Rush
(Top image) Baby Sanders statues outside the store. View these images on the KFC Thailand instagram page. Images copyright KFC. (Bottom image) The vertical intro videos we created for Baby Bucket, Coo Coo Sanders, Chick Racer, Shrimp n’ Chill and Zabb Devil.
Credit List
Client Team: Yum Restaurants International (Thailand) Co.,Ltd.
Market Lead & Chief Marketing Officer : Suhayl Limbada @c00lrunn1ngs
Associate Director Brand Experience : Patra Patrasuwan @patra_healthyfreak
Senior Marketing Manager : Chayapa Jamnarnwej @gamchayapa
Senior Brand Manager : Chutinan Nateerattana @nan.chutinan
Agency: Bananas Agency
Chief Creative Officer: Justin Gomes @justinjgomes
Chief Creative Officer: Saf Sindhi @saf_sindhi
Executive Creative Director: Sean Harrison @holiday_harrison
Copywriter: Justin Gomes
Art Director: Sean Harrison
Agency: Publicis Thailand
Creative Director : Nonthapat Cholavit
Art Director: Punatee Punarate
Managing Director : Peerajet Sringean
Client Service Director : Pansea Tevavichulada
Brand Director : Urarat Buangam
Account Director : Anna Chuapramong
Account Manager: Thanyamas Chanchaiwat
Account Executive : Rada Deerungroj
Agency Producer: Panitchanan Theewarakrit
Project Management Director: Uthumphon Suraketkij
Strategic Planning Manager: Phuwasit Kosonniyomthanachot
Animation Studio: Luma
Directors: Paul Meyer, Craig Portnoy
Producer: Mpho Makhalemele
Animation Leads: Louren Hattingh, Nivishaa Reddy
Animation: Tshepo Malaza, Michaela Bothner, Kiah Dinnie, Tegan Hammerich, Nkanyezi Masondo
Compositing: Mia Berman-Levy, Phoebe Redelinghuys, Selebogo Motsuminyana, Tshepiso Boikanyo
Look Development and Lighting: Lourens Maritz, Thando Mapukata, Kandyce Van Rooyen, Andre Heyneke, William Molope, Mark Zimmer
IT Assistance: Karabo Sekadi
