Luma had the privilege of collaborating seamlessly with Black Ginger to bring the VFX to life on Greg Grey's amazing Chicken Licken TV spot for Joe Public.
Working closely with Marco Raposo de Barbosa as VFX supervisor, Luma was responsible for the design, creation and animation of the spaceship as well as the entire throne room digital set extension. This TV ad went on to win a Loerie Craft Gold for its execution. As a studio we were proud to be a part of this incredible team.
Not many people realise what goes into a TV spot. The spaceship was shown for only a few seconds, yet we have hundreds of drawings and iterations of the spaceship design, making sure every part fits the brief. We as a team are obsessive when it comes to attention to detail.
CREDITS
Client Chicken Licken
Agency Joe Public
Animation Company Luma Animation and Black Ginger
VFX Supervisor Marco Raposa De Barbosa
Editing Company Deliverance
Film Director
Film Production Company Romance Films
Music Pressure Cooker
Sound Design Sterling Sound
