Luma Animation got to work with the incredibly talented agency Bewilder.
Together we made the animated TV commercial for GWK. This animated epic tells the story of the farmer and how GWK makes a difference. We had to match 3D animated characters with live action plates. All sets are miniatures and were lovingly made by hand.
Luma was responsible to bring all the humans and creatures to life. Using the design boards and sketched concepts from Bewilder, we transformed the characters into true personalities. Below are some character turnarounds and character explorations we did with Bewilder. Enjoy!
We want to thank GWK and Bewilder for trusting us with their project.